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Your sales people will often have a mix of selling experience and this is clearly evident when exhibiting on a stand at a trade show. So how do you prepare your sales people to exhibit effectively on a stand? Read on to find out how, in the first of our two-part event stand sales training blogs.
Working on an event stand is really hard work, often with hundreds of visitors and passers-by from many different countries. You need to make sure your teams are well prepared and that you get the most return from your expensive event stand investment.
Now, in the second of our two part event stand sales training blogs, read our next top five tips for event stand training.
