Course Profile

We acknowledge that this course could be a reminder or refresher for many of your sales team members, but also hopefully very valuable for those that have not worked on an event stand before.

Your teams’ role at a show or exhibition (or seminar etc.) is not so different from their day job, in that they’ll still need to demonstrate their sales skills:  i.e. identify new opportunities and build demand for the solutions that your company offers.

However, the event stand environment in which these skills need to be applied is very different to telephone sales or sales visits, and in this 1.5 hour session we’ll show them how. 

This event stand training course will investigate ways to improve and deliver what we want to achieve from each visitor to the stand.

Course Format
This is a 1.5 hour session 

Suggested Course Outlinece79c1a088e07baaa7c38264670bc5a1

Introduction to event stand selling

How do your visitors feel?

Event stand selling sales cycle



Delivering the key messages

Call to action

3 key learning points

Style and Structure
This 1/2 day sales training workshop will combine theory, interactive discussion and practical exercises. Each delegate will be expected to fully engage with the topics and embrace the opportunity to challenge their comfort zones. The classroom is a great place to learn – you’re supposed to make mistakes and the only stupid question is the one you don’t ask!